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4 Videos You Must Watch This Week

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Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few minutes and catch up.

Better For It
Nike Women
Release Date: April 12, 2015
True Reach®: 2,771,533 views
Facebook Interactions: 26,098

Nike Women’s biggest initiative to date depicts all the self-doubt that run through a woman’s head when she is exercising. The campaign’s anthem spot, “Inner Thoughts,” displays the insecurity she feels when she sits behind a row of models in spin class, runs half-marathon, and joins her first yoga class, and then how those thoughts are overcome by enjoyment of the exercise itself.

While Nike’s campaigns are often intensely, almost aggressively, inspirational, this campaign’s message is a little softer and more inward looking. The difference is exemplified in the difference between Nike’s long-running tagline, “Just DO It,” compared with the tag for this campaign, “#betterforit.” But consumers are really connecting with the light-hearted tone of this campaign, which is also a departure from more recent female empowerment campaigns that are much more serious.

 
A Message to Space
Hyundai
Release Date: April 9, 2015
True Reach: 28,477,145 views
Facebook Interactions: 90,673

Thirteen-year-old Stephanie from Houston misses her dad. He works in a lab on the International Space Station and is gone for long periods of time. She wanted to send him a message and teamed up with Hyundai to write a message big enough that he could see if from space.

Hyundai took 11 of its Genesis sedans (fitted with special tires that would dig more and leave more visible tracks) and coordinated their driving patterns to write a note on Nevada’s Delamar Dry Lake for Stephanie’s dad.

The adorable and touching story not only drove more than 28 million views in a little more than a week, but it also broke a Guinness World Record for “the largest tire track image,” measuring 5.5 square kilometers (or one and a half times the size of Central Park).

 
Burger King Wedding
Burger King
Release Date: April 8, 2015
True Reach: 1,703,697 views
Facebook Interactions: 254

Joel Burger and Ashley King have been known as Burger-King since fifth grade. So when they announced their engagement this spring, it only made sense that they would do so next to a Burger King sign. Little did they know that the story of their engagement would go viral and catch the attention of the folks over at the fast food chain.

The video that Burger King (the brand, not the couple) released earlier this month shows the couple speaking with spokespeople for the brand. The couple thought that Burger King might provide them with free beer koozies, yo-yos, and mason jars emblazoned with the brand’s logo. Little did they know that the brand would offer to pay for their entire wedding.

The sweet campaign is a change of pace for the brand, which usually produces videos that are a little more in your face.

 

Human Statues
UNICEF
Release Date: April 8, 2015
True Reach: 3,148,840
Facebook Interactions: 0

Watch how UNICEF Uruguay conveys a powerful message without any words. Here’s to breaking the silence. #ENDViolence #FinAlMaltrato

Posted by UNICEF on Wednesday, April 8, 2015

In its latest video, UNICEF Uruguay attempts to make the invisible visible with human statues. Employing the human statues that you might see in tourist-heavy area of a city, UNICEF depicts highly charged scenes of child abuse.

“Violence against children is everywhere. But people turn a blind eye. It’s hidden behind closed doors. It’s invisible,” explains UNICEF’s #EndViolenceAgainstChildren campaign. By posting the video on its Facebook page, UNICEF is hoping to open that door and break victims’ silence.


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