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Budweiser Wins Super Bowl XLVIX
Unlike the nail biter of a showdown between the Patriots and the Seahawks last night, Budweiser easily dominated its competition in Super Bowl XLVIX, clenching its second title in as many years....
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Here are the Top 10 Campaigns from First-Time Super Bowl Advertisers
There were 15 first-time advertisers during yesterday’s Super Bowl, five more than last year and the most since the height of the dot-com bubble in 2000. As many regular Super Bowl advertisers shied...
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Facebook Video Accounted for 25% of Super Bowl Ad Viewership
Facebook videos accounted for 25% of all Super Bowl views, marking a dramatic shift in a Super Bowl internet viewership that for the last 5 years has been dominated almost solely by YouTube. Facebook...
View Article4 Videos You Must Watch This Week
Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few...
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Intel’s Billie Goldman on Social Films, Data, and Adaptive Marketing
Today, Intel and Dell released the trailer for What Lives Inside. This is Intel’s fourth social film in as many years and its first partnered with Dell. When Intel launched The Power Inside in 2011, it...
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Weber Shandwick’s Chris Perry On How to Do Adaptive Marketing Well
Social Media and other online channels that allow for conversations between consumers and have changed the way that brands have to think about their relationships with the public. It’s not enough to...
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Ad Council Campaign Embraces Diversity & Love and Creates Top Campaign of 2015
This op-ed was originally posted on MediaPost on March, 20, 2015. The Super Bowl is a huge event for advertising, and online video in particular. Campaigns associated with the 2015 Super Bowl have...
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April: The Month of Dove
This post was originally published on MediaPost on April 14, 2015. January and February is all about Super Bowl campaigns, September is all about smart phones videos, and November and December focuses...
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The Dove Effect
This post was originally published on MediaPost on April 20, 2015. Last week, I proclaimed April to be the month of Dove. I wrote about how the brand had released a stunt video about female beauty...
View Article4 Videos You Must Watch This Week
Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few...
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